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About us


Dear friends and customers,

We would like to inform you all that although the country is heading back into a second lock down, Wool Classics will remain operating and will continuously comply with the rules and safety measures which have been put in place by the UK Government. The safety and well-being of our clients and employees is paramount to our values, and this is why we are making sure we are taking necessary measures.

Our Chelsea Harbour Showroom will unfortunately be closed from Thursday 5th November 2020 until early December, however, we will still be operating as a business during this time. Full sampling and product information can be sent to you, measures and installation can be done and we will still be striving to supply our usual high standards of service, albeit from remote locations. We are doing everything we possibly can to ensure that we are putting practices in place which will enable us to still cater for our customer’s needs.

For any enquiries on our products or services, we can still be contacted as normal during office hours via telephone on 020 7349 1560 or email

We hope that you all remain safe and well during these difficult times and we hope to re-open the gin bar in the showroom just in time for Christmas.

With best wishes

The Wool Classics Team.

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2017 Trend Forecast – Jewel Tones

Whilst 2016 saw the rise of pastel tones it seems that deeper, luxurious jewel tones are set to take over in 2017. Rich shades of sapphire, amethyst and emerald green inspired by eastern design will allow you to add a lavish injection of colour to your interior. Accent pieces such as area rugs and cushions… Read more »

New rug design – Reflection

Our new rug design! It’s called Reflection. It’s a reflection of what is happening now outside our windows now. Please have a look at our bespoke rug library to see more designs

Mulier Collection

Juliet - Rug from The Mulier Collection

Wool Classics is delighted to announce the launch of the Mulier Collection, their first stock range of hand knotted rugs all of which are displayed in their new showroom at 205 Design Centre East in Chelsea Harbour. Come and see all 25 rugs within the new collection and if you like one, go home with it there… Read more »

Wool Classics Spring 2016 Sale

With discounts of up to 90% off our standard prices we are clearing out the warehouse for all the new collections arriving this summer. Everything is offered on a first come first serve basis so if you have a project or a tired old room which needs freshening up, now is the perfect moment to… Read more »

Wadi Rum Tribe Rug

Wadi Rum Tribe

Today’s daily rug comes from our Wadi Rum Collection and is called Tribe. The Wadi Rum collection was created by Jules Brinton after he spend two weeks on horseback touring the Wadi Rum desert in Jordan. The rock formations in the desert are totally unique and it is an amazing part of the world.  George… Read more »

New Bigger Wool Classics Showroom in DCE2

The all new Wool Classics showroom is now open on the second floor of Design Centre East.  Featuring much more display space and a massive hanging rug display the new showroom offers far more carpet and rug choices. We will be having a launch party for it at te beginning of February so please contact… Read more »

Cubic Rug Launch at Focus 15

Cubic Rug

Design Inspiration Cubic rug plays on the visual three dimensional aspect brought about by the interesting angles within the design. A mixture of different fibres within each section enhances the effect. Designed by well known rug designer Jules Brinton the Cubic rug was launched at Focus 15 in Chelsea Harbour and is available in six… Read more »

Hosters Rug Launch

Our featured rug today is called Hosters Rug and was designed by well known rug designer Jules Brinton.  The design was inspired by the huge blooms of hosters which grow in his garden in Herefordshire. Hosters can be made in any colours and any size, so to have the design adapted for your home simply… Read more »

Bordered Herringbone Rug

Bordered Herringbone Rug

Bordered Herringbone Rug This stunning rug features a classic bordered panel overlaid with a contemporary herringbone. Hand tufted in wool and silk to give it a wonderful lustrous effect, the bordered herringbone rug can be made in any size and coloured to suit your interior. Herringbone is appearing all over the interiors fashion world currently… Read more »

Crackle Glaze Rug Launch Focus 2015

Crackle Glaze Rug

Wool Classics have launched a series of stunning new rug designs for Focus 2015 including this beautiful Crackle Glaze rug design.

Spring 2015 product launches

2015 sees the launch of several new collection from Wool Classics. Two new rug collections and six new carpet lines add to the amazing variety already on offer. For our latest catalogue click here to download it or order a paper copy sent directly to you.